Jeeves Users Speak Out!
This blog hasn't even been widely distributed yet, and already there is good feedback. Please keep the post coming, and let the people at Jeeves/IAC know what a terrible mistake it is, that they are about to make.
+++edit - we have now made the BBC, and other papers are sure to follow, keep it up folks!!! your comments are astounding and powerful+++
In this post I will keep track of the best comments and arguments posed by the Jeeves fans!
It still seems to me that Jeeves has not been used to his full potential. Maybe he goes to a new country everyday and teaches people about the world by having him shown participating in some local custom, cuisine, festival etc...
People like to go check out what he wears for holidays, so maybe make things like that more often.
Also, what was up with the commericals -- why did they show people like William Hung instead of having an animated Jeeves? That would have been awesome. I was so dissappointed with them, and it must have cost a lot. It seems like another lost opportunity with Jeeves.
Sarah UK said...
I am the mother of a bright 6 year old girl who loves the internet, the wife of a heavily dyslexic man who stuggles with the reams of useless information discovered by other search engines and a university educated heavy internet user myself. We all "employ" Jeeves nearly all of the time!
He is the human face of the internet and one of the most recognisable company logos of the modern net. He adds a degree of personality, humour and warmth to the impersonal internet search.
Axing him would be the biggest mistake that Ask could make. Without Jeeves I don't see any reason why I or my family would opt to continue using the site.
My little girl often says "Jeeves will know Mummy", can you honestly imagine her building that level of attatchment to the impersonal Google or MSN search engines? She and I are surely representative of the future of the internet?
The whole point of the internet is choice is it not? I choose humanity and warmth.
sheina in argentina! said...
"You cannot be serious!!" I am now in South America and always use Jeeves, which invariably gives me the best replies on an international level. The only time I use others is when I want to look up "pages in Argentina" only - and what's the point of removing Jeeves, who is the very essence of the site!
... and as for "unwanted toolbars, etc", just click on "view", "toolbars" and untick (if there is such a word) AskJeeves bar! Perhaps this is too complicated for some users!
Long live Jeeves.
Classic business error being made here by ASK. They have got a bunch of highly paid consultants in to advise them what to do. Now put yourself in the consultants shoes and ask yourselves.
"Should I advise 'Do Nothing' or should I try and justify my extortionate fee and suggest something radical"
The answer is plain to see.
They chose the latter easier option.
Would Shell get rid of their icon?
Ask the customers what they want
At a time when other net-based companies are trying to *humanize* their cold faces (witness the MSN "Butterfly" and the Vehix... whatever that guy in the black unitard is), it seems oddly miscalculated (aka just plain dumb) to throw out the very thing that makes Ask Jeeves appealing and user friendly -- JEEVES.
Seattle Slew said...
Jeeves Rocks! He's versatile--he can be cool, hip, stuffy, mod, old-fashioned, righteous, you name it!. Absolutely, to get rid of him when he is one of the few remaining "pioneers of the internet", one of the last truly recognizable figures is just maybe the new owners' first step to burying the company.
When seemingly every company out there tries so hard to create ADD-inducing ads with over the top "beautiful people", hip-hop-techno dance tunes & all the other blah,blah,blah that the corporate suits think will sell their wares, Jeeves is doing it up old-school: we recognize him, know him and trust him.
Students, young and old professionals, tech-geeks, et al. would each love to have a personal butler as trustworthy as Jeeves to do his/her bidding; I have "employed" Jeeves for years & don't want to see him end (I even named my horse after him!)
What can I say? DON'T GET RID OF HIM....kudos to Jeeves' artist for keeping the company's symbol fresh, alive, real & fun all of these years!!!!!
Harry Spiller said...
Dear Barry Diller
Our names rhyme
Ask Jeeves is always on time
no need to spend a dime
It'd be a crying crime
sourer than a mexican lime
please don't kill Jeeves cause i'm
sure you'd never clean the grime
squashing our happy butler would leave behind
please pretty please preserve the hottest dude online.
Harley Spiller, fan of Ask Jeeves
I am SO glad someone is speaking up about this. Have you seen the past UK marketing campaign for Jeeves? They were phenomenal. You want results? Boot the US marketing firms, or at least have them take notes from the UK marketers. The response to the UK ads was always amazing, and the brand is immensely strong in the UK (and not just because Jeeves was a UK persona).
I work in IT. When I start training family and friends how to use search engines, I start them with the friendly face of Jeeves. Some of them have never sought further afield. As for me, it's always one of my two search engines of choice.
As a shareholder of IACI I wonder why you would consider dumping your newly acquired brand name face and then have to hire an advertising firm to come up with another logo and then spend more money advertising "your new look."
The valet Jeeves is recognizable world wide and personally I like the knowing smirk on his face. I'd even add his face to the registered trade mark of Ask.com.
I know a friend who even phrases his queries with the word please simply because the valet is watching. I'm sure you have a valet (or two), please leave us with ours.
Please don't axe Jeeves - I used him when I started using the internet and I tell all the young people I teach to use Jeeves to get them started on internet searches. It is a very good intro to search engine too, I still use it regularly. It is much more user friendly than some of the soulless alternatives
Sounds like a typical piece of corporate bullshine founded out of change for change's sake, "we know best", and "not invented here". If they turn Ask Jeeves into just another anonymous search engine up against Google etc. then it will undoubtedly fail If IAC are too dumb to realise that then it's their look out -- we've still got Google.
Steve Read said...
What would MacDonalds be without their "M" - what would any company be without it's most recognised logo? Perhaps in the case of Jeeves it is simply that the guys at the top have lost sight of the ground! Fact is - "Jeeves" IS what made the site what it is, and enough people are telling the new owners so - they are just too blind to see and too deaf to hear.Time to WAKE UP!- and stop being so stupid - If it Works, don't fix it!"
I wonder if they're calling our bluff and hoping that this will result in getting people who are passionate about Jeeves to drum up web noise about it - creating a campaign (very much like this one) that would stir up loyalty among existing users and raise awareness among non-users.
Heck of a gamble tho...
A. Koontz said...
I know you know a good thing when you see it, otherwise you wouldn't have bought AskJeeves in the first place. I trust Jeeves. Take him away and who will I trust? AskDiller? AskBallmer? Don't think so.
Do the right thing.
Please don't axe Jeeves! That's a brand icon for the company, and removing it removes the essence of what Ask Jeeves has always been. As a brand strategist, I cannot imagine what the plain vanilla version of Ask Jeeves will do for the organization moving forward, but I can guarantee you it will not be positive.
Keep your differentiation! That's what makes Ask Jeeves so great.
Save Jeeves please! We use Ask all the time and it would be a crime to remove the one thing that attracted us in the first place. Yet another example of big business riding roughshod over companies they take over.
The easy answer if they do get rid of him is to use another search engine. Remember - we have the power at the end of the day.
Dear the people at Ask Jeeves,
What is Ask Jeeves without Jeeves the butler? What are you going to replace him with? A talking duck?
Ask Jeeves is the image of your website. If you remove him, he will be very hard to replace.
chris4 [(at)] hotmail co uk
Without the Butler, I and all of my family members,11 in all, will drop the Jeeves site.
If they want to lose users (as apparently they do) they'll go ahead and drop Jeeves regardless of public outcry.
I for one would like to see Jeeves around for years to come. I don't have much hope as the corporate big wigs are usually off on their own tangent and could give a crap less about the views of the consumers of their products.
I thought it a monumentally stupid decision from when I first heard about it.
*** Save Jeeves! ***